http://www.builderbrokernews.com/bbn-marketing/mRelNewsletter/July09.html

Happy Independence Day to all - we hope everyone had a great long weekend and appreciates the freedom and liberty that comes with living in the United States of America as much as we do!

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Website 404 pages
When implementing an effective social media marketing campaign to bring more traffic to your Web site, hundreds of links are created linking to various pages of your site. As your company grows and evolves, the Web site does, too. As a result, new Web pages are created and old ones are removed. Of course, links to these old Web pages still exist, and if they are not properly redirected, they become bad URLs on your site. A properly built 404 page solves this problem!

Click here to read more about 404 pages >

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Reputation Management Success
When you Google your name, do you like what you see? More importantly, when your buyers Google your name, do they like what they see? Bowen Family Homes, a premier regional new homebuilder, recently chose mRELEVANCE to launch a social media marketing program to enhance its online brand. In addition, they did also have a small undesirable result that appeared when you searched their name. Through a strategic public relations and social media program, mRELEVANCE created a full page of positive search engine results for Bowen Family Homes. Just Google the phrase Bowen Family Homes and tell us if you like what you see!

Click here to read more about Reputation Management >

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SMC Tech Forum & CPHB Guerilla Marketing
Carol Flammer, MIRM and Bo Gilbert, MIRM will be promoting Atlanta Real Estate Forum and Blogging at the Atlanta SMC Technology Forum on July 9. They will also be lending their expert knowledge on incorporating video and YouTube into your social media program at the Atlanta CPHB Guerilla Marketing session on July 23.

Click here to find out more >

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Seminar Schedule
In August, Carol Flammer, MIRM and Mitch Levinson, MIRM are booked to present Social Media: Engage in the Online Conversation and Social Media Lab: Building a Social Media Program for the Ground Up at the NAHB Executive Officers Conference in Louisville. Check our seminar schedule to see if we will be in your area. We are happy to create a one of a kind program for your company.

Click here to review the plan for the rest of the year.

July 2009

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See Our Video

News & Notes
Internet Use Triples in Decade, Census Bureau Reports

Social Media...There is More to it than Facebook

Social Media: Its All a Twitter

Out of Your Comfort Zone: Social Networking

Recent Launches
AboutSalesInc.com

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			Each newsletter we will introduce you to a new Cool Tool. We’ll explain its purpose and give you a few ideas of how to use it.
			Atlanta Real Estate Forum and Chicagoland Real Estate Forum are real-estate focused blogs that provide builders, developers and others in the industry with an easy way to increase the online presence for your community news, as well as your company�s brand. The sites are optimized for keywords related to the local market like �Atlanta real estate� and �Chicago new homes,� increasing the chances of online shoppers finding your company through the search engines. Contact us for more information on how to use these powerful tools as part of your SMO program. Visit AtlantaRealEstateForum > \| Visit ChicagolandRealEstateForum >