How DO you measure ROI from Social Media Marketing?
Privately held central Florida builder Highland Homes shares how social media optimization increased their sales.

The highlights:

56 contracts in December 2008
69 contracts in January 2009
64 contracts in February 2009
Decreased their advertising budget by 50%
Identified opportunities through Web site tracking and analytics
Overall traffic increased by 26%
Internet leads increased by 53%
A 13% increase in conversion - internet leads converted to contracts

Click here to read the full case study >

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Using Social Media to market your business is a good idea.
Just don't plan on getting your 'whiz-kid' nephew to do it for free.

Business Week Debunks Six Social Media Myths with an article featuring the realistic costs of social media.

The first two myths are:

Social media is cheap if not free
Anyone can do it

Click here to read the complete article >

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Make Social Marketing Sites Pay Off
Realtor.org confirms what the team at mRELEVANCE has known for awhile! Some of the best places to market homes online aren’t even real estate sites! Look at social media sites for ways to promote your homes – Facebook, Twitter, Craigslist, LinkedIn, MySpace and others.

Click to read article >

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Seminar Schedule
We have had a busy year of speaking and teaching already. Mitch and Carol spoke at IBS in January. You can find their programs and handouts online.

Click here to review the plan for the rest of the year. Let us know if you are interested in us speaking to your group. We create specific programs for agents, SMCs, HBAs and more.

March 2009

Find Us
Our Blog
Our Seminars
Facebook
770-383-3360
mRELEVANCE.com

mRELEVANCE Sponsored The Nationals at IBS09 in Vegas

News & Notes
Mitch Named IRM Trustee

Listen to Mitch’s Builder Radio Interview

Listen to Carol’s podcast
interview on social media with B2B Magazine

REtechSouth is 3/20/09
in Gwinnett – Come see
(and hear) us!

Recent Launches:
RockledgeAtl.com
GlenLakeAtl.com
BowenFamilyHomesBlog

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			Each newsletter we will introduce you to a new Cool Tool. We’ll explain its purpose and give you a few ideas of how to use it.
			*This month we’re focusing on Twitter.* With roughly 6 million users, Twitter is the third largest social networking site. (MySpace and Facebook have bigger communities). A microblog, Twitter allows users to “tweet” in short 140 character sound bytes and is the perfect tool for filling in the “what are you doing” field of Facebook, MySpace and other sites. Twitter is used by major corporations to sell goods and services and by savvy builders to sell homes – or at least promote incentives, build brand and engage consumers and influencers. Twitter is so popular that numerous applications have been developed for it including TweetDeck, Twhirl and many others. More on Twitter. Follow us on Twitter @mRELEVANCE @AtlantaPR @AtlantaSEO @FlammerPR